Instagram Stories is a bit behind on the filters and elements game. The app regained traction after introducing the infamous “dancing hotdog” filter and no one else within the industry is mimicking this type of technology. Snapchat is also unparalleled when it comes to using augmented reality. This is also one of Snapchat’s main focus, with the introduction of wearable tech whose purpose is to bring their animated filters even more to life.
In terms of volume, Snapchat has the edge with so many elements that can be added onto each snap. The app also notifies your Facebook friends that you’ve created an Instagram account, and more often than not you’ll get your first hundred or so followers (who can also view your Stories) before you’ve made your first post.īoth apps have a growing array of tools, stickers, filters, and other features to make content creation not only creative, but entertaining. Almost immediately, you’ll have more content than you have time to scroll through. Instagram is backed by Facebook, and being able to add all of your Facebook friends on Instagram makes setting up a new account practically instant. The app can pull data from your contacts to build your initial audience base but after that, you’ll have to search everyone you want to follow manually. You start with zero follows and followers, too. It doesn’t have a feed, and has a bit of a learning curve just to find its most basic features. But, how to pick the one that’s right for you?įrom the moment you open the app, Snapchat isn’t like the other platforms. The two major tools in the business of ephemeral content- Instagram Stories and Snapchat-have near-identical features that to use both is kind of redundant. When the content is something that disappears forever after 24 hours, splitting your time between two very similar platforms might be more work than it’s worth. If you capture a moment and can only share it on one social media platform, which one would you choose?Įach of the big players in social media offer something unique, making it worth your time and effort to update them frequently.
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